Cookie Policy
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help websites work correctly, remember your preferences, and provide information to website owners and advertising platforms about how visitors use the site.
2. How We Use Cookies
We use cookies on yourlocaldrainage.co.uk to:
• Make our website function correctly
• Understand how visitors use our website so we can improve it
• Measure the effectiveness of our Google and Meta advertising campaigns
• Show relevant advertisements to people who have previously visited our website (remarketing)
3. Types of Cookies We Use
Strictly necessary cookies
Essential for the website to function. Cannot be switched off.
Cookie - Purpose - Duration
Cookie consent - Stores your cookie preferences - 1 year
Session - Maintains your session while browsing - Session — deleted on close
Analytics cookies
These help us understand how visitors use our website by collecting anonymous usage data. We use Google Analytics for this purpose.
Cookie - Purpose - Duration
_ga - Google Analytics — distinguishes unique visitors - 2 years
_gid - Google Analytics — distinguishes visitors - 24 hours
_gat - Google Analytics — limits request rate - 1 minute
_ga_* - Google Analytics 4 — maintains session state - 2 years
Advertising and remarketing cookies
These cookies are used to measure the performance of our Google Ads and Meta (Facebook/Instagram) advertising campaigns, and to show relevant advertisements to people who have previously visited our website. This includes the Meta Pixel (Facebook Pixel).
Cookie - Purpose - Duration
_fbp - Meta Pixel — identifies browsers for Facebook/Instagram ad measurement and remarketing - 3 months
_fbc - Meta Pixel — stores click information from Facebook ads - 3 months
fr - Meta — delivers, measures, and improves ads on Meta platforms - 3 months
_gcl_au - Google Ads — conversion tracking and measurement - 90 days
IDE - Google DoubleClick — tracks ad conversions across Google's ad network - 13 months
NID - Google — stores preferences and enables ad personalisation - 6 months
What is the Meta Pixel?
The Meta Pixel is a piece of code on our website placed by Meta Platforms. It allows us to measure how effective our Facebook and Instagram advertising is by tracking actions taken on our website, such as visiting a page or submitting an enquiry form. It may also be used to show our advertisements to people who have previously visited our website when they use Facebook or Instagram (remarketing). Data collected by the Meta Pixel is processed by Meta in accordance with their Data Policy at facebook.com/privacy/policy.
4. Third-Party Cookie Providers
The following third parties place cookies on our website. Each operates under their own privacy policy:
Provider - Purpose - Privacy Policy
Google - Analytics and advertising measurement - policies.google.com/privacy
Meta (Facebook/Instagram) - Advertising measurement and remarketing via Meta Pixel - facebook.com/privacy/policy
5. How to Control Cookies
Cookie consent banner
When you first visit our website, a cookie banner will ask for your consent. You can accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time using Cookie Settings in the website footer.
Browser settings
You can control cookies through your browser settings:
• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Manage and delete cookies
Blocking cookies may affect how our website functions.
Opting out of Google Analytics
Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout to opt out across all websites.
Opting out of Google advertising
Manage Google ad personalisation at adssettings.google.com or myaccount.google.com/data-and-privacy.
Opting out of Meta advertising
Manage your Meta ad preferences at facebook.com/settings/?tab=ads or through your Instagram privacy settings. You can also use your device's privacy settings to limit ad tracking.
6. Changes to This Policy
We may update this Cookie Policy from time to time. The latest version is always at yourlocaldrainage.co.uk/cookie-policy/. We monitor guidance from the ICO, Google, and Meta to ensure this policy remains current.
7. Contact
For any questions about this Privacy Policy, your data rights, or how we handle your personal information:
Your Local Drainage
Company Registration Number: 17040110 (https://find-and-update.company-information.service.gov.uk/company/17040110)
ICO Registration Number: ZC113937
Address: Unit 5, 17 Cobham Road, Ferndown, Dorset, BH21 7PE
Email: info@yourlocaldrainage.co.uk
Website: yourlocaldrainage.co.uk