1. Who We Are

Your Local Drainage is a drainage company based in Ferndown, Dorset, providing drain unblocking, CCTV surveys, drain repairs, soakaway installations, root removal, and homebuyer surveys across England and Wales.

For the purposes of UK data protection law, Your Local Drainage is the Data Controller for all personal information collected through this website and our services. We are registered with the Information Commissioner's Office (ICO).

Your Local Drainage

Company Registration Number: 17040110 (https://find-and-update.company-information.service.gov.uk/company/17040110)

ICO Registration Number: ZC113937

Address: Unit 5, 17 Cobham Road, Ferndown, Dorset, BH21 7PE

Email: info@yourlocaldrainage.co.uk

Website: yourlocaldrainage.co.uk

2. What Information We Collect

2.1 Information you give us

When you contact us via our website contact form, by email, by phone, or via WhatsApp, we may collect:

• Your full name

• Your phone number

• Your email address

• Your property address or postcode

• Details of the drainage problem or work required

• How you heard about us

• Any other information you choose to provide

2.2 Information collected automatically

When you visit our website, we automatically collect certain technical information including:

• Your IP address

• Browser type and version

• Pages you visit and how long you spend on them

• How you arrived at our website (search engine, direct, referral, or advertisement)

• Device type and operating system

• Date and time of your visit

This information is collected using cookies, Google Analytics, and advertising tracking technologies. See our full Cookie Policy at /cookie-policy/ for details.

2.3 Information from advertising platforms

If you reach our website through a Google or Meta (Facebook/Instagram) advertisement, those platforms may provide us with aggregated information about how our ads perform. This may include whether you visited our website after seeing or clicking an ad. See Section 8 (Google Ads and Analytics) and Section 9 (Meta Ads and Pixel) for full details.

3. How We Use Your Information

We use the personal information you provide to:

• Respond to your enquiries and provide quotations

• Schedule and carry out drainage work at your property

• Send booking confirmations and updates on your job

• Process payments for work carried out

• Measure and improve the effectiveness of our advertising

• Improve our website and services

• Comply with our legal obligations

We do not use your personal information for unsolicited marketing. We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract: when processing is necessary to provide the drainage services you have requested, or to take steps at your request before entering into a contract.

Legitimate interests: when processing is necessary for our legitimate business interests — such as responding to enquiries, measuring advertising performance, and improving our services — where those interests do not override your rights.

Consent: where you have clearly opted in to receive marketing communications from us, or where we rely on your consent to place non-essential cookies on your device.

Legal obligation: when we are required to process your data to comply with a legal requirement, such as tax or accounting obligations.

5. Who We Share Your Information With

We only share your personal information where necessary to provide our services, comply with a legal obligation, or support our advertising.

This may include:

• Our engineers who require your details to carry out work at your property

• Payment processors to handle transactions securely

• Google — for website analytics and advertising measurement (see Section 8)

• Meta (Facebook/Instagram) — for advertising measurement and audience insights (see Section 9)

• IT and hosting providers who help us maintain our website and systems

• Professional advisers such as accountants or solicitors where necessary

• Regulatory authorities if required by law

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes.

6. WhatsApp Communications

We offer WhatsApp as a contact channel so you can get in touch quickly. By contacting us via WhatsApp, or by submitting your details through our contact form and requesting WhatsApp contact, you consent to receiving responses and relevant communications from us via WhatsApp.

WhatsApp is operated by Meta Platforms Ireland Ltd. Messages sent and received through WhatsApp are processed by Meta in accordance with their privacy policy, available at whatsapp.com/legal/privacy-policy. We do not store WhatsApp message content on our own systems beyond what is necessary to respond to your enquiry.

We only send WhatsApp messages to:

• People who have contacted us via WhatsApp directly

• People who have explicitly opted in to receive WhatsApp communications from us when submitting an enquiry

We do not send unsolicited marketing messages via WhatsApp. We do not request sensitive financial or medical information through WhatsApp.

You can opt out of WhatsApp communications from us at any time by replying STOP or by contacting us at info@yourlocaldrainage.co.uk. A human response is always available — you can also call us or email us directly.

7. Email and Phone Communications

We use your contact details to respond to your enquiries and manage your job. We comply with the Privacy and Electronic Communications Regulations (PECR) for all electronic communications.

Where you have submitted an enquiry, we may follow up by email or phone in connection with that enquiry. We will not add you to a marketing list without your explicit consent. You can opt out of any communication at any time by emailing info@yourlocaldrainage.co.uk.

8. Google Analytics and Google Ads

Our website uses Google Analytics to help us understand how visitors use the site. Google Analytics collects anonymous information about your visit — including pages viewed, time spent on the site, and how you arrived — and reports it to us in aggregate form. This data does not identify you personally.

We may also use Google Ads to show advertisements on Google's search results and partner websites. If we use Google Ads remarketing, a cookie may be placed on your device to show you relevant ads when you visit other websites. This is based on your previous visit to ourwebsite.

Google's advertising and analytics services are operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google's privacy policy is available at policies.google.com/privacy.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

To opt out of Google interest-based advertising, visit myaccount.google.com/data-and-privacy or adssettings.google.com.

9. Meta Ads, Facebook Pixel, and Instagram

We may use the Meta Pixel (also called the Facebook Pixel) on our website. The Meta Pixel is a piece of code that allows us to measure the effectiveness of our Facebook and Instagram advertising by tracking actions taken on our website — such as visiting a page or submitting an enquiry form.

The Meta Pixel may also allow us to show targeted advertisements to people who have previously visited our website when they use Facebook or Instagram (remarketing). We may create Custom Audiences based on website visitors to improve the relevance of our advertising.

Data collected through the Meta Pixel is processed by Meta Platforms Ireland Ltd under Meta's own data policy, available at facebook.com/privacy/policy. We do not upload medical information or any special category data to Meta's advertising systems.

Meta advertising services may be operated by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland, depending on your location.

To opt out of Meta interest-based advertising, visit facebook.com/settings/?tab=ads or instagram.com/accounts/privacy_and_security/. You can also manage your ad preferences through your device's privacy settings.

We comply with Meta's Advertising Policies, Business Terms, and Data Use Policy. We do not use Meta's tools to collect or share sensitive personal information for advertising purposes.

10. Cookies

Our website uses cookies to help it function correctly, to understand how visitors use it, and to support our advertising. A full description of the cookies we use and how to control them is available in our Cookie Policy at /cookie-policy/.

When you first visit our website, you will be shown a cookie consent banner. Non-essential cookies — including analytics and advertising cookies — will only be set if you consent.

11. How Long We Keep Your Information

• Enquiries and job records: up to 6 years after the last transaction, in line with UK legal and tax requirements

• Financial and payment records: 6 years for accounting and legal compliance

• Marketing opt-in records: until consent is withdrawn

• Website analytics data: as defined by Google Analytics (typically up to 26 months)

• WhatsApp message history: up to 12 months, or until your enquiry is resolved

After these periods, your information is securely deleted or anonymised.

12. International Data Transfers

Some of our service providers — including Google and Meta — may process data outside the United Kingdom or European Economic Area. Where this occurs, we rely on UK adequacy decisions, Standard Contractual Clauses, or other approved transfer mechanisms to ensure your data is protected to UK GDPR standards.

We do not sell personal data or use it to train third-party AI systems.

13. Your Rights

Under UK data protection law, you have the right to:

• Access: request a copy of the personal information we hold about you

• Rectification: ask us to correct inaccurate or incomplete information

• Erasure: ask us to delete your personal information in certain circumstances

• Restrict processing: ask us to limit how we use your information

• Object: object to our processing of your information in certain circumstances

• Data portability: request your information in a portable, machine-readable format

• Withdraw consent: where we rely on consent, withdraw it at any time without affecting lawfulness of prior processing

To exercise any of these rights, contact us at info@yourlocaldrainage.co.uk. We will respond within one month.

If you are not satisfied with how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

14. Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or disclosure. These include encrypted connections (HTTPS) on our website, access controls limiting who can view your data, and staff awareness of data protection obligations.

No internet-based transmission can be guaranteed completely secure. If you have concerns about transmitting sensitive information electronically, please contact us by phone instead.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. The latest version is always available at yourlocaldrainage.co.uk/privacy-policy/. The date at the top of this page shows when it was last updated. We actively monitor guidance from the ICO, Meta, Google, and WhatsApp to ensure this policy remains current.

16. Contact

For any questions about this Privacy Policy, your data rights, or how we handle your personal information: